eCommerce Websites

Your website. Connected to everything else.

Most retail websites are built as a separate channel — a different product database, a different inventory system, a different order queue. HieCOR connects your website to the same product records, inventory positions, customer CRM, order management, and fulfillment workflows that your showroom and warehouse teams use every day.

See a 30-minute demo Explore the platform ↓

No commitment required · US-based implementation team

master product record powering website, POS, and marketplace

update once — every channel reflects the change

Real-time

inventory sync at every online sale

in-store sale? website updates instantly

Auto

order, inventory reservation, and customer record at checkout

no manual entry, no separate portal

payment methods at online checkout

card, text-to-pay, ACH, and more

eCommerce Lifecycle

From product catalog to post-purchase follow-up — one connected online selling workflow.

eCommerce breaks when product data, inventory, orders, fulfillment, and customer communication live in separate systems. HieCOR connects every step from product publishing through repeat purchase retention in one platform.

app.hiecor.com / inventory / product-record

1Catalog

One product record. Your website, marketplace, and showroom.

Every product on your website draws from the same master record that powers your POS, warehouse, and marketplace listings. Update a title, price, description, or image in HieCOR once — your website reflects it immediately. No separate product database to maintain, no manual sync between your website CMS and your inventory system.

1Master product record powering every channel simultaneouslyUpdate once in HieCOR — your website, POS, marketplace, and warehouse all reflect the change automatically.

✓Single master product record for website and all channels
✓Update title, price, description, or images once — everywhere
✓Category and attribute mapping for website navigation
✓Variant and parent-child product structures fully supported

See it in action Explore Inventory Management →

app.hiecor.com / ecommerce / product-publish

2Publish

Publish products to your website without leaving HieCOR.

Manage website listing status, categories, descriptions, pricing, and promotional flags from HieCOR. Riley AI reviews product records for completeness — missing images, weak descriptions, empty attributes — before they go live. Every published product is connected to live inventory so customers only see what is actually available.

AutoListing completeness reviewed by Riley AI before publishingMissing images, weak descriptions, and empty attributes flagged before go-live — every listing reviewed before customers can see it.

✓Publish or unpublish products from HieCOR without portal access
✓Website category, navigation, and filter attributes managed centrally
✓Riley AI flags incomplete product records before publishing
✓Promotional pricing and sale status controlled from one place

See it in action Meet Riley, your Product Data AI →

app.hiecor.com / ecommerce / online-checkout

3Sell

Every online sale flows into one connected order record.

When a customer buys on your website, HieCOR creates the order, reserves the inventory, builds the customer record, and routes the fulfillment — automatically. Your team works one order queue regardless of whether the sale came from the showroom, the website, or a marketplace. No manual order entry, no separate eCommerce portal to monitor.

AutoOrder, inventory reservation, and customer record created at checkoutOnline checkout triggers the full HieCOR workflow — order, inventory, customer record, and fulfillment routing — without any manual step.

✓Online checkout creates the order and reserves inventory instantly
✓Customer record created or updated from checkout data automatically
✓Order appears in the same fulfillment queue as in-store and marketplace orders
✓Payment collected online synced to the invoice record in real time

See it in action Explore Order Management →

app.hiecor.com / fulfillment / order-detail

4Fulfill

Route every online order through the right fulfillment workflow.

Website orders are routed automatically — to carrier shipping, local delivery, in-store pickup, or technician dispatch — based on product type, customer location, and order configuration. Your warehouse and delivery teams never need to check which channel an order came from. It all appears in one queue with the right workflow attached.

1 queueEvery channel order in one fulfillment workflowWebsite, POS, and marketplace orders in the same queue — fulfillment workflow assigned automatically, no manual routing required.

✓Online orders in the same fulfillment queue as in-store sales
✓Carrier shipping, local delivery, and pickup routed automatically
✓Inventory pick and ship triggered from the fulfillment record
✓Shipping confirmation and tracking sent to the customer automatically

See it in action Explore Routing & Delivery →

app.hiecor.com / messaging / active-chats

5Communicate

Keep online customers informed at every order milestone.

Order confirmation, shipping notification, tracking update, delivery confirmation, and post-delivery follow-up — sent automatically from HieCOR at every milestone. Customer replies to any message come back in the 2-way inbox with the order context already loaded. Your team responds with confidence without looking up the order in a separate system.

AutoCustomer notifications at every order milestoneOrder confirmation, shipping, tracking, and delivery updates sent automatically — replies received in context with full order history.

✓Order confirmation sent at checkout automatically
✓Shipping and tracking notifications triggered at fulfillment
✓Delivery confirmation and receipt sent at completion
✓Customer replies in 2-way inbox with full order context loaded

See it in action Explore 2-Way Text Messaging →

app.hiecor.com / marketing / campaign-builder

6Grow

Turn online customers into repeat buyers — automatically.

After every online order, HieCOR adds the customer to your CRM with their full purchase context. Morgan AI identifies which customers are ready for a follow-up — warranty reminder, related product recommendation, review request, or repeat purchase signal — and builds the outreach campaign from real transaction data.

AutoPost-purchase follow-up triggered from online order dataReview requests, warranty reminders, related product recommendations, and repeat purchase signals all triggered automatically from order data.

✓Customer added to CRM with full purchase context at checkout
✓Review request triggered after confirmed delivery
✓Warranty and service reminder scheduled from purchase date
✓Morgan AI surfaces repeat purchase and upsell opportunities

See it in action Explore CRM & Smartlists →

Core Capabilities

Built for online retail that needs more than a shopping cart.

HieCOR connects product catalog management, real-time inventory sync, online checkout, order fulfillment, customer communication, and AI-powered follow-up in one eCommerce operating system.

🗂️

Product catalog management

One master product record drives your website and every other channel. Update a title, price, or description once — your website reflects it immediately. Riley AI reviews product completeness before anything goes live.

Master product recordSingle-update publishingCategory navigationRiley AI review

🔄

Real-time inventory sync

Every in-store sale, marketplace order, and online purchase updates available inventory across every channel simultaneously. No batch process, no end-of-day reconciliation, no oversells.

Point-of-sale syncAll channels simultaneouslyOversell preventionStore and online unified

💳

Online checkout & payment

Accept card, ACH, text-to-pay, and online invoice at checkout. Every order creates the customer record, reserves inventory, and triggers the fulfillment workflow — automatically.

Card & ACHText-to-payAuto order creationAuto inventory reserve

📦

Order fulfillment routing

Online orders route automatically — carrier shipping, local delivery, or installation dispatch — based on product type and customer location. Your team works one queue.

Auto fulfillment routingCarrier shippingLocal deliveryOne order queue

💬

Customer communication

Order confirmation, shipping notification, tracking update, and delivery confirmation sent automatically at every milestone. Replies received in the 2-way inbox with full order context.

Order confirmationShipping updatesTracking notifications2-way reply inbox

📊

Reporting & AI growth

Website sales by product, category, and channel. Cart abandonment visibility. AI identifies which online customers are ready for follow-up, what to say, and when.

Website sales reportsCart abandonmentAI follow-up signalsChannel performance

AI Employees

AI working your online store and post-purchase workflow every day.

HieCOR AI Employees read your real product, inventory, and order data to surface listing improvements, customer follow-up opportunities, and channel optimization insights.

Riley

Product Data & Catalog AI

🗂️

→Reviews website product listings for missing images, weak descriptions, and incomplete attributes before they go live
→Standardizes product titles, categories, and attributes across the website catalog for better search visibility and conversion
→Flags new products added to inventory that are missing website-required fields before they can be published

Meet Riley →

Morgan

Revenue Growth & Marketing AI

📣

→Triggers review requests after confirmed online order deliveries — timed for maximum response rate
→Identifies online customers with repeat purchase patterns who are due for outreach and queues them for a campaign
→Surfaces cart abandonment patterns and recommends recovery campaign audiences from real browsing and purchase data

Meet Morgan →

Alex

Inventory & Supply Chain AI

📦

→Monitors online channel inventory and flags oversell risk before any website sale promises stock that is not available
→Identifies products approaching stockout on the website and flags replenishment needs before the listing goes unavailable
→Connects back-in-stock events to customer waitlists and triggers outreach automatically when inventory is replenished

Meet Alex →

Jamie

Sales & Customer Experience AI

💼

→Identifies online customers who browsed high-value products without purchasing and surfaces them for follow-up
→Surfaces online customers with stalled carts or abandoned checkouts and queues them for a same-day recovery message
→Flags online customers who made one purchase 6+ months ago as winback and repeat purchase opportunities

Meet Jamie →

Why HieCOR

What changes when your website runs from the same system as your showroom.

The gaps most retail businesses live with every day — and what HieCOR does differently.

Situation	Without HieCOR	With HieCOR
Product price changes	✗Updated in the website CMS, then separately in the POS, then separately in the inventory system — three tools, three updates, three opportunities for error	✓Update the price once in HieCOR — website, POS, and marketplace all reflect the change automatically
Customer buys online and in-store	✗Two separate customer records in two different systems — no one on your team knows the full relationship	✓One customer record captures every interaction across every channel — online, in-store, and service all connected
Online order needs to be delivered	✗Team checks the order in the eCommerce portal, re-enters shipping details into the logistics system, notifies the customer manually	✓Online order flows directly into the HieCOR fulfillment queue — delivery route assigned automatically, customer notified instantly
Same product sells online and in-store simultaneously	✗One sale oversells — team discovers it at end of day when the warehouse comes up short	✓Real-time inventory sync prevents oversells — the moment either sale posts, every channel reflects the updated quantity
Online customer asks a question about their order	✗Support team looks up the order in the eCommerce portal, checks shipping in a carrier portal, drafts a response manually	✓Inbound reply arrives in 2-way inbox with the full order, fulfillment status, and customer history already loaded
Website product listing goes live with missing attributes	✗No one catches it — listing goes live with poor search visibility and higher return rates from unclear product expectations	✓Riley AI reviews listing completeness before publishing — missing images, weak descriptions, and empty attributes flagged before go-live

Use Cases

Built for every type of retail website operation.

HieCOR eCommerce works for showroom-plus-website businesses, pure eCommerce retailers, and multi-location omnichannel operations — all connected to the same operating platform.

Showroom + website

The connected retail experience

A customer browses your website, saves a product to their wishlist, and walks into your showroom two days later. Your associate looks up their account and sees exactly what they were considering online — no re-explaining, no starting from scratch. The sale closes in the showroom, the delivery is scheduled, and the review request goes out automatically.

Online browsing connected to showroom CRM record
Associate has full context when customer walks in
Delivery and follow-up triggered from one completed sale

eCommerce-first retail

Online selling with operational depth

Your business sells primarily online. You need a website that is connected to real inventory, real fulfillment workflows, and a real customer communication system — not a Shopify store bolted to a spreadsheet and a carrier portal. HieCOR runs your online catalog, checkout, fulfillment routing, and customer follow-up from one platform.

Real-time inventory connected to online checkout
Fulfillment routing triggered at order post automatically
Review and follow-up campaigns from real order data

Multi-location omnichannel

Selling everywhere, managed from one place

You have four showrooms, a warehouse, and a website. Stock can come from any location. Orders can be delivered, shipped, or picked up. Customers move between channels. HieCOR gives every team — showroom associates, warehouse staff, delivery crews, and your online store — a shared view of inventory, orders, and customer records.

One inventory position across stores, website, and marketplace
Shared customer record across every channel and location
One order queue regardless of how or where the order was placed

FAQ

Questions buyers usually ask first.

Everything buyers ask before deciding whether HieCOR is the right platform for their business.

AwarenessDoes HieCOR build custom eCommerce websites?

Yes. HieCOR includes a built-for-retail eCommerce website connected to the same product catalog, inventory system, order management, and CRM that powers your showroom and warehouse. Your website is not a separate tool — it is a channel on the HieCOR platform.

AwarenessDoes HieCOR sync inventory between my website and my showroom in real time?

Yes. Every sale on any channel — website, showroom, or marketplace — updates inventory across every other channel in real time. There is no batch process and no end-of-day sync. The moment a sale posts anywhere, the updated quantity is reflected everywhere.

AwarenessCan HieCOR handle both in-store and online customers from one customer record?

Yes. HieCOR maintains one customer record per customer regardless of where they first interacted with your business — website, showroom, or service call. Every transaction, communication, and interaction is captured on the same record, accessible to every authorized team member.

EvaluationHow does online order fulfillment work in HieCOR?

Online orders flow automatically into the HieCOR fulfillment queue — the same queue used for in-store and marketplace orders. Fulfillment is routed automatically to carrier shipping, local delivery, or customer pickup based on product type and customer preference. Your team works one queue, not multiple portals.

EvaluationWhat payment methods does HieCOR support at online checkout?

HieCOR supports card payments, ACH and bank transfer, text-to-pay links, QR code payments, and online invoice payment at checkout. Payment terms can also be set for commercial accounts purchasing online.

EvaluationHow does Riley AI help with the website product catalog?

Riley AI reviews every product listing before it goes live — checking for missing images, weak descriptions, incomplete specifications, and category errors. Riley also standardizes product titles and attributes across the catalog to improve search visibility and reduce return rates from mismatched customer expectations.

DecisionHow is HieCOR eCommerce priced?

HieCOR eCommerce is priced as part of the broader HieCOR platform based on the modules you deploy, transaction volume, and number of locations. Most businesses replace 3–6 existing eCommerce, order management, and customer communication tools when they implement HieCOR. Pricing is discussed during the demo.

DecisionWhat does implementation look like for the eCommerce website?

HieCOR's US-based implementation team handles product catalog migration, website configuration, payment setup, fulfillment routing, and customer communication template setup. Most businesses are live with a connected eCommerce website within 45 days.