Marketplace Sync

Sell on every marketplace. Manage it all from one place.

Selling on Amazon, eBay, Walmart, and your own website simultaneously should not mean logging into four different portals, maintaining four separate inventory numbers, and manually reconciling four different order queues. HieCOR connects product catalog, real-time inventory, listing management, and order fulfillment across every marketplace in one retail operating system.

See a 30-minute demo Explore the platform ↓

No commitment required · US-based implementation team

master product record powering every marketplace listing

update once — every channel reflects the change instantly

Real-time

inventory sync across every channel at point of sale

sell in-store, every marketplace updates immediately

1 queue

every marketplace order in one fulfillment workflow

Amazon, eBay, Walmart, website, in-store — one place

Daily

AI marketplace insights and channel optimization

sell-through, return rates, pricing gaps, listing quality

Built for retailers selling across in-store, website, and multiple marketplace channels simultaneously

Appliance retailFurniture retailMattress & beddingHome furnishingsSpecialty retailEquipment dealersEcommerce & omnichannelMulti-channel retailers

product record for every marketplace channel

update once — every channel reflects the change

Real-time

inventory sync at every point of sale

no batch processing, no end-of-day update

45 days

average time from contract to go-live

US-based implementation team included

Daily

AI channel performance insights

sell-through, return rates, pricing gaps

Marketplace Lifecycle

From product catalog to fulfilled marketplace order — one connected channel workflow.

Multi-channel operations break when product records, inventory levels, listing management, and order fulfillment live in separate marketplace portals. HieCOR connects every step from product catalog through AI-powered channel optimization in one platform.

app.hiecor.com / inventory / product-record

1Catalog

One product record. Every marketplace, every channel.

Every marketplace listing draws from the same master product record that powers your POS, website, and warehouse. Update a title, price, or description once in HieCOR and every connected marketplace reflects the change. No logging into Amazon Seller Central and eBay separately to make the same edit twice.

1Master record powering every marketplace listingUpdate once in HieCOR — Amazon, eBay, Walmart, and your website all reflect the change automatically.

✓Single master product record for all marketplace channels
✓Update title, price, or description once — every channel reflects it
✓Category and attribute mapping per marketplace from one record
✓Riley AI reviews listing completeness before publishing

See it in action Explore Inventory Management →

app.hiecor.com / marketplace / inventory-sync

2Sync

Real-time inventory sync across every channel — no oversells.

The moment any product sells — in-store, online, or on a marketplace — HieCOR updates available inventory across every other channel in real time. No batch process, no end-of-day reconciliation, no customer buying something you already sold to someone else across a different channel.

Real-timeInventory synced across every channel at point of saleSell on Amazon, your website updates instantly. Sell in-store, every marketplace reflects the new quantity immediately.

✓Real-time inventory sync at point of sale across all channels
✓Available quantity updated simultaneously — no batch processing
✓Oversell prevention built in — not a workaround
✓In-store and online channels on one inventory position

See it in action Explore Inventory Sync →

app.hiecor.com / marketplace / listing-manager

3List

Publish and manage listings across every marketplace from one workspace.

Create, update, price, and manage listing status across every connected marketplace from HieCOR — without logging into each marketplace portal separately. Push new products, revise existing listings, adjust pricing, and manage listing status across every channel simultaneously. Riley AI reviews completeness before any listing goes live.

1 screenManage listings across every marketplace simultaneouslyCreate, update, price, and manage status across Amazon, eBay, Walmart, and more — from one HieCOR workspace, one action.

✓Publish new listings to multiple marketplaces in one action
✓Update existing listings across all channels simultaneously
✓Pricing and status management per marketplace from one view
✓Bulk listing updates for seasonal or promotional changes

See it in action Meet Riley, your Product Data AI →

app.hiecor.com / fulfillment / order-detail

4Order

Every marketplace order in one fulfillment queue.

Orders from Amazon, eBay, Walmart, your website, and your showroom all arrive in one HieCOR fulfillment queue. Your team works one queue — not four portals. Inventory is reserved the moment the marketplace order posts. Customer records are created or updated from order data automatically.

1 queueEvery marketplace order in one fulfillment workflowAmazon, eBay, Walmart, website, and in-store — all in one queue, inventory reserved automatically at the moment of sale.

✓All marketplace orders in one fulfillment queue
✓Inventory reserved automatically at order post — no manual step
✓Customer record created or updated from marketplace order data
✓Order status visible across warehouse, shipping, and customer service

See it in action Explore Order Management →

app.hiecor.com / dispatch / route-board

5Fulfill

Route, ship, or deliver every marketplace order automatically.

Marketplace orders are routed through the right fulfillment path — carrier shipping, local delivery, or installation dispatch — based on the product type, customer location, and order origin. Your warehouse and delivery teams never check which marketplace an order came from. The right workflow is assigned automatically.

AutoFulfillment path assigned at order receiptCarrier ship, local deliver, or dispatch — the right fulfillment path triggered automatically from order type, product, and customer location.

✓Carrier shipping, local delivery, and tech dispatch from one platform
✓Fulfillment workflow assigned automatically based on order type
✓Warehouse pick triggered without portal-switching
✓Customer shipping notification or delivery scheduling automated

See it in action Explore Routing & Delivery →

app.hiecor.com / marketplace / performance

6Optimize

AI surfaces which channels and products deserve more attention.

HieCOR AI monitors marketplace performance and surfaces opportunities and risks your team would miss — declining sell-through, rising return rates, pricing gaps, listings with low visibility. Your team acts on a ranked list every morning rather than pulling separate reports from four marketplace portals.

DailyAI marketplace insights and optimization recommendationsChannel performance, sell-through by product, return rate patterns, and listing quality issues surfaced daily — ranked by impact.

✓Channel-level performance tracking across all marketplaces
✓Declining sell-through and rising return rate alerts
✓Pricing gap analysis versus marketplace benchmarks
✓Listing quality scores with AI improvement recommendations

See it in action Explore Reporting & Analytics →

Core Capabilities

Built for retailers that sell across more than one channel.

HieCOR connects product catalog management, real-time inventory sync, listing control, order intake, fulfillment routing, and AI-powered channel optimization in one marketplace operating system.

🗂️

Product catalog management

One master product record drives every marketplace listing. Update a title, price, description, or image in HieCOR once — every connected channel reflects the change. Riley AI reviews listings for completeness before they go live.

Master product recordSingle-update publishingCategory & attribute mappingRiley AI review

🔄

Real-time inventory sync

Every sale on any channel updates available inventory across every other channel in real time. No batch processing, no end-of-day reconciliation. The moment any sale posts, every marketplace reflects the updated quantity.

Point-of-sale syncAll channels simultaneouslyOversell preventionIn-store & online unified

📋

Listing management

Create, update, price, and manage listing status across every marketplace from one HieCOR workspace. Publish to multiple channels in one action. Update existing listings across all channels simultaneously.

Multi-channel publishingPrice management per channelListing status controlBulk update support

📦

Order intake & fulfillment

Every marketplace order arrives in one HieCOR fulfillment queue. Your team works one queue — not four portals. Inventory is reserved the moment the order posts. Customer records are updated automatically.

Single fulfillment queueAuto inventory reservationCustomer record auto-updateMulti-marketplace in one view

🚚

Fulfillment routing

Marketplace orders are routed automatically through the right fulfillment path — carrier shipping, local delivery, or installation dispatch — based on product type and customer location.

Auto-routing by order typeCarrier shippingLocal delivery integrationWarehouse pick triggers

📊

Channel reporting & AI

Track sell-through by channel and product, return rates, pricing gaps, and listing quality from one dashboard. AI surfaces declining performers, rising return risks, and optimization opportunities.

Channel sell-throughReturn rate trackingPricing gap analysisAI channel optimization

AI Employees

AI working your marketplace channels every day.

HieCOR AI Employees read your real marketplace, inventory, listing, and order data to surface channel risks, listing improvements, and optimization opportunities before your team notices them.

Riley

Product Data & Catalog AI

🗂️

→Reviews marketplace listings for incomplete attributes, missing images, inconsistent titles, and low listing quality before publishing
→Standardizes product descriptions, categories, and attributes across channels from the master product record
→Flags new marketplace products missing required attributes before they go live and appear incomplete to buyers

Meet Riley →

Alex

Inventory & Supply Chain AI

📦

→Monitors marketplace inventory levels and flags oversell risk before any channel sells stock that is not available
→Identifies high-velocity marketplace SKUs approaching stockout and flags replenishment needs before the listing goes unavailable
→Recommends replenishment quantities for marketplace products based on channel-specific sales velocity and lead time

Meet Alex →

Morgan

Revenue Growth & Marketing AI

📣

→Identifies marketplace products with strong sell-through that are candidates for expanded distribution or higher inventory investment
→Flags marketplace products with rising return rates that may indicate a listing quality or fulfillment issue before it affects seller metrics
→Surfaces marketplace customers who purchased and should receive a follow-up or review request campaign

Meet Morgan →

Jordan

Delivery & Field Operations AI

🚚

→Flags marketplace orders where delivery or installation scheduling is needed but has not been assigned
→Surfaces marketplace orders with fulfillment exceptions — missing inventory, routing conflicts, or failed delivery attempts — before they age
→Monitors marketplace order delivery timelines and flags orders at risk of exceeding the channel's promised delivery window

Meet Jordan →

Why HieCOR

What changes when every marketplace channel runs from one platform.

The gaps most retail businesses live with every day — and what HieCOR does differently.

Situation	Without HieCOR	With HieCOR
Same product sells in-store and on Amazon simultaneously	✗Both sales go through — one oversells, the customer is disappointed, and the team manually corrects inventory in two systems	✓One inventory record, real-time sync — the moment the in-store sale posts, every marketplace reflects the updated quantity instantly
Updating product titles across all channels	✗Log into Amazon Seller Central, update. Log into eBay, update. Log into Walmart Seller Center, update. Four portals, same change four times	✓Update the product title in HieCOR once — every connected marketplace and website reflects the change automatically
Managing orders from multiple marketplaces	✗Team checks four different order queues across four different portals — orders missed, fulfilled late, or duplicated in the warehouse system	✓Every marketplace order arrives in one HieCOR fulfillment queue — one place, one workflow, inventory reserved automatically
A listing goes live with incomplete attributes	✗No one catches it — listing goes live with missing specs, poor search visibility, and a higher return rate from buyers who did not know what they were buying	✓Riley AI reviews listing completeness before publishing — missing attributes, inconsistent titles, and low-quality descriptions flagged before go-live
Channel performance review	✗Pull reports from each marketplace portal separately, combine in a spreadsheet, compare manually — always a week out of date	✓Live channel dashboard shows sell-through, return rates, pricing gaps, and listing quality across every marketplace from one view
Marketplace product approaches stockout	✗No alert — orders keep coming in, cancellations hurt seller metrics, listing rank drops	✓Alex AI flags approaching stockout before it happens — replenishment recommendation ready, listing can be paused before damage occurs

Use Cases

Built for every type of multi-channel retail operation.

HieCOR Marketplace Sync works for showroom-plus-marketplace, eCommerce-plus-marketplace, and full omnichannel operations — all from one connected platform.

Retail + marketplace

Showroom plus Amazon & eBay

You sell appliances from your showroom and on Amazon and eBay simultaneously. The biggest risk is the same product being promised to two customers. HieCOR's real-time inventory sync eliminates that risk — the moment the showroom sale posts, every marketplace reflects the updated quantity. No oversells, no cancellations, no angry customers.

Real-time in-store sale reflected on all marketplace channels
One product record updated once drives all listings
All marketplace orders in one fulfillment queue

eCommerce + marketplace

Website plus multiple marketplace channels

Your website is your primary channel but you also list on Amazon and Walmart to reach buyers who search there first. Managing three order queues and three inventory systems is unsustainable. HieCOR syncs inventory and orders across all three from one platform — so your fulfillment team works one queue and your inventory stays accurate everywhere.

Inventory synced across website, Amazon, and Walmart in real time
Orders from all channels in one fulfillment workflow
Website and marketplace listings managed from one product record

Full omnichannel

Multi-location retail across every channel

You have four showrooms, a website, and listings on Amazon, eBay, and Walmart. HieCOR gives each location its own inventory view while maintaining a unified position for marketplace and order management — so the right stock is always available for the right channel without manual coordination.

Multi-location inventory unified for marketplace purposes
Fulfillment routed to the optimal location automatically
One order queue regardless of channel or location

FAQ

Questions buyers usually ask first.

Everything buyers ask before deciding whether HieCOR is the right platform for their business.

AwarenessWhich marketplaces does HieCOR connect to?

HieCOR supports integration with Amazon, eBay, Walmart, and your own eCommerce website. Additional marketplace connections are available depending on your configuration. Ask about your specific channels during the demo.

AwarenessHow does real-time inventory sync work across channels?

When a product sells on any connected channel — in-store, website, Amazon, eBay, or Walmart — HieCOR updates the available inventory quantity across every other channel instantly. There is no batch process, no scheduled sync, and no manual reconciliation.

AwarenessCan I manage product listings for all marketplaces from HieCOR?

Yes. You can create, update, price, and manage listing status across every connected marketplace from one HieCOR workspace. Update a product title or price once and every channel reflects the change — no separate marketplace portals required.

EvaluationHow are marketplace orders handled?

Every order from every connected marketplace arrives in one HieCOR fulfillment queue. Inventory is reserved the moment the marketplace order posts. Customer records are created or updated from the order data. Your fulfillment team works one queue regardless of which marketplace the order came from.

EvaluationHow does HieCOR prevent overselling across channels?

HieCOR maintains one real-time inventory position per product across all connected channels. When any sale posts — in-store, website, or marketplace — the available quantity updates everywhere instantly. There is no window where the same unit can be promised to two customers on different channels.

EvaluationWhat does Riley AI do for marketplace listings?

Riley AI reviews product listings for completeness before they go live — checking for missing attributes, inconsistent titles, low-quality descriptions, and marketplace-specific content requirements. Riley also standardizes product data across channels to ensure listings meet each marketplace content standard.

DecisionHow is HieCOR Marketplace Sync priced?

HieCOR is priced based on the modules you deploy, connected marketplace channels, and order volume. Most businesses replace 3–5 existing marketplace management, inventory sync, and listing tools when they implement HieCOR. Pricing is discussed during the demo.

DecisionWhat does implementation look like for marketplace integration?

HieCOR's US-based implementation team handles marketplace API connections, product catalog mapping, inventory sync configuration, and order routing setup. Most businesses are live on their connected channels within 45 days.